משרד אדריכלות עיצוב פנים
Design Commercial space
The big challenge in store design projects is motivation for action. On the one hand we must provide a unique and quality shopping experience and on the other hand direct customers to buy more products.
.jpg)
In any retail design emphasis should be placed on point of sale planning. Utilizing sales space in the maximum and best way most with the intention of increasing sales.
The methodology in the commercial world regarding point-of-sale design operates on two levels. In the first level, it is necessary to strive for each sales position to be independent with a unique statement, and in the second level, the points of sale are required to have a dialogue with each other. If you will, designing stores that sees the sales positions as a whole as a whole from its parts.
In commercial design to increase sales we face challenges such as increasing the time spent by customers in the complex, effectively targeting different customers to different areas, promoting impulsive sales, creating an emotional (and physical) connection between the customer and the brand and more.
Much of the commercial design in retail space is based on the design of sales shelves. Planning sales shelves, proper lighting, proper display, proper arrangement at "eye level" (literally). We also pay attention to the differences in design between the different products. For example, wine rack design can be modern and clean in style with proper division of regions / varieties / prices as opposed to vegetable rack design that should give a sense of freshness that can be achieved by rustic wooden crates, retro style signage, impressive arrangement (like pyramid or several watermelons cut in half ) And more.
Retail design is a design for increasing sales. Its main goal is to produce an exciting and effective shopping experience based on correct and accurate commercial design. When designing retail space is done professionally things are reflected in the revenue line. Yes, that's right. The main goal is to increase sales in retail space, we strive to fulfill, among other things, by increasing the customers' time spent in the complex. The longer customers are in the place, and the more diverse they are exposed to (some of which of course complement each other), the greater the chance of actual purchases accordingly. In particular, as a function of the customers' progress to the payment areas and the prominent destinations for impulsive buying (cash registers, stalls, etc.).